About Us

Introducing Our Team

Alexander Wass
- Managing Director of TARA Systems -
Alexander initiated the Embedded Wizard project together with Manfred and Paul, laid the financial basis and found the first customers. Alex is still involved in all strategic decisions and supports Embedded Wizard wherever it is possible. Due to his background in consumer electronics he knows and understands the customers’ requirements - especially of those who are active in the domain of industrial, medical, and home appliances: Today, customers have to deal with cost effective microcontrollers and displays which extend or even replace classical control elements. He strongly believes that our professional GUI Services together with Embedded Wizard will generate a great User Experience, further reduce time to market and save development costs.
Manuel Melic
- Product Manager -
Manuel studied computer sciences and first became acquainted with the Embedded Wizard technology more than ten years ago, when he wrote his diploma thesis about IoT protocols in combination with a UI application. Ever since this time, Manuel has had a thorough insight into the challenges an embedded software engineer has to tackle on a daily basis. This firm grounding in computer software engineering allows Manuel, in his role as Embedded Wizard’s Product Manager, to identify and to understand the customers' requirements in order to find the best possible solution in the creation of fast-responsive Graphical User Interfaces - with a focus on embedded systems.
Rudolf Leberfinger
- Head of GUI Services -
Rudolf is a Computer Scientist with more than 15 years of experience in embedded GUI development using a range of technologies, but with a focus on Embedded Wizard. He has been leading the GUI Services team in Munich and Brasov for 5 years now. With his team he helps many customers with training, framework implementation and realizing their GUI projects. He is also responsible for ensuring that all projects are realized within planned time and budget constraints. As a lead user, he also brings in new requirements to Embedded Wizard Studio and oversees continuous improvement of Embedded Wizard technology.
Manfred Schweyer
- Embedded Wizard Expert / Partner -
Manfred is an Embedded System Engineer with more than 20 years' experience in Graphical User Interfaces in the field of resource constrained devices. Since its inception he has been involved in all technical aspects of Embedded Wizard. He is responsible for the adaptation of Platform Packages to new targets and takes care to ensure a highly optimized integration in order to achieve the best possible performance. Based on the experience with many different MCUs and MPUs, he can provide reliable advice regarding which user interfaces can be realized on a specific platform and what effects or animations can be achieved. Manfred is your go-to man in the case of tricky technical issues.
Paul Banach
- Embedded Wizard Architect / Partner -
Without any doubt, when talking about Embedded Wizard, we have to mention Paul Banach. As the original creator of the Embedded Wizard technology, Paul has crucially determined the concepts and the technology behind it. With the inception of the programming language Chora and the concept of the Embedded Wizard Platform Package, he has managed to create a highly platform-independent, and at the same time highly efficient, GUI development and prototyping solution. Paul is responsible for the technological advancement of Embedded Wizard Studio and he is the go-to person when it comes to core aspects of the tool.
Nadia Lukic
- Marketing -
Nadia studied Computational Linguistics and Online Marketing Management, which gives her a robust basis for dealing with all technical aspects of Embedded Wizard, along with an in-depth understanding of how to deliver vital information to the customer. She chairs the weekly marketing scrum, where the team meets to discuss current topics and define our next steps. Nadia is also responsible for bringing fresh input to fruition - whether it be adding new information to the website, keeping customers up-to-date via social media, or delivering a comprehensive newsletter. Customer satisfaction and loyalty play a central role in all of Embedded Wizard's marketing activities, and Nadia is the person who makes this happen.

Excellence in Embedded Software

TARA Systems is a technology-driven software company providing components and services for embedded systems in the field of consumer electronic, industrial, medical, automotive, and mobile devices. We focus on reliable solutions for Graphical User Interface tools and developments as well as digital TV reception. More than 25 years of experience in these domains enable us to offer our customers high quality innovative products. These allow them to differentiate from competitors and appeal to the users.

With Embedded Wizard, TARA Systems released its fourth generation of GUI development tools, driven by the idea to provide a comfortable workflow for embedded systems, which has been known only in PC development until now. GUIs created with Embedded Wizard have been deployed on more than 100 millions devices worldwide.

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